Sievi continues its strategic development in Denmark and expands its local sales presence with the appointment of two Area Sales Managers. Anders J Andersen joins Sievi as Area Sales Manager for Denmark East, and Torben Jørgensen joins as Area Sales Manager for Denmark West. Both will begin in their new roles on 2 January 2026.
These appointments support Sievi’s transition to a dedicated Danish sales organisation that aims to strengthen customer cooperation and build a more unified way of working across the market. The new structure follows the direction outlined in Sievi’s recent announcement on the reform of the Danish sales organisation and reflects our commitment to clearer focus and stronger operational consistency.
Anders J Andersen – Area Sales Manager, Denmark East
Anders brings more than twenty years of experience in B2B sales and business development across the PPE and workwear sector. He has worked with leading brands in the Danish market and cultivated strong, long-term customer relationships. His key strengths include consultative selling, customer understanding and contract negotiations.
At Sievi, Anders will focus on developing relationships with dealers, industrial companies and end-user stakeholders in Eastern Denmark.
Contact
anders.andersen@sievi.com
tel. +45 31642410
Torben Jørgensen – Area Sales Manager, Denmark West
Torben joins Sievi with solid experience in PPE sales, key account management and customer training. He has contributed to commercial growth in both Nordic and international roles and understands the demands of industrial customer environments. His strengths include sales leadership, solution-focused customer work and the ability to guide clients in changing safety requirements. In his new role, Torben will strengthen Sievi’s market position across Western Denmark.
Contact
torben.jorgensen@sievi.com
tel. +45 23331067
At Sievi, both area sales managers will focus on dealers, industrial customers and end-users. Their work includes regular customer visits, new and current account development. In their new roles they strengthen Sievi’s presence in Denmark. Their responsibilities include developing new business, supporting existing customers. They will work collaborating with parent company internation sales management on national accounts and support the expansion of Sievi’s Danish operations. In addition, they support Sievi’s shift toward a unified operating model that uses expertise from across the Group.
Strengthening our presence in a changing market
The Danish PPE market continues to experience consolidation and shifting competitive dynamics. Sievi responds by increasing direct customer dialogue and expanding technical support across the country. These appointments enhance our ability to meet customer needs quickly, provide broader coverage and ensure consistent service for industrial customers nationwide.
Both Anders and Torben will work under the direct guidance of the parent company to secure one coherent way of operating and to give customers access to the expertise and resources of the entire Sievi Group.
Welcome to Team Sievi
We warmly welcome Anders and Torben to Sievi. Their combined experience, customer-focused mindset and ability to drive growth form a strong foundation for Sievi’s next chapter in Denmark.
For additional information, please contact:
International Sales Manager
Niina Sillanpää
niina.sillanpaa@sievi.com